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Last season teams from the Big 12 won eight national championships across the Conference’s 23 sponsored sports, with an additional six teams finishing as runners up.

Coming to New York allows us to further tell our story, spotlight our accomplishments, and highlight the bright future ahead.” On Wednesday, October 12th, the Big 12 will be staging an all-day promotional blitz in New York City. “It’s an exciting time for the Conference as we prepare to welcome four new members and expand our footprint across three time zones. Expansion in the Big 12 Conference is likely after Oklahoma and Texas announced their intentions to depart the league after the grant of rights expires following the 2024 football season. “This is a fantastic opportunity to amplify the Big 12 with traditional and non-traditional sports media, and to lay a foundation for us to build off as we contemporize the brand,” said Yormark. The Big 12’s trip to the Big Apple will see the Conference engage with traditional sports media as well as non-traditional outlets in the business and lifestyle media space. Joining Commissioner Brett Yormark to promote the Big 12 brand in the media capital of the world will be Baylor NCAA champion men’s basketball coach Scott Drew, and West Virginia Hall of Fame men’s basketball coach Bob Huggins. On Wednesday, October 12 th, the Big 12 will be staging an all-day promotional blitz in New York City.